Fast-fashion for the outdoor enthusiast
Client:Sportsman Gear

Availability nation-wide but sales are concentrated in the bayou south: Louisiana, Mississippi, Texas, and Alabama

Product design, digital and print marketing and advertising, web via Shopify platform

Sportsman Gear is a fast-fashion brand under the Sportsman Publishing umbrella. Created initially to market the Sportsman Publishing fleur-de-lis logo, Sportsman Gear is now its own brand with a nationwide market. Sportsman performance and lifestyle apparel is a champion of an outdoor lifestyle and encourages the practice of recreational hunting and fishing.

Sportsman Gear is a subsidiary of Louisiana Publishing Inc., which was established in 1969. The company publishes three magazines – Louisiana Sportsman, Mississippi Sportsman, and Carolina Sportsman.

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