Fast-fashion for the outdoor enthusiast
rodneyanouilh.design
Client:Sportsman Gear
Market:
Availability nation-wide but sales are concentrated in the bayou south: Louisiana, Mississippi, Texas, and Alabama
Deliverables:
Product design, digital and print marketing and advertising, web via Shopify platform
Sportsman Gear is a fast-fashion brand under the Sportsman Publishing umbrella. Created initially to market the Sportsman Publishing fleur-de-lis logo, Sportsman Gear is now its own brand with a nationwide market. Sportsman performance and lifestyle apparel is a champion of an outdoor lifestyle and encourages the practice of recreational hunting and fishing.
Sportsman Gear is a subsidiary of Louisiana Publishing Inc., which was established in 1969. The company publishes three magazines – Louisiana Sportsman, Mississippi Sportsman, and Carolina Sportsman.
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